CAMP HOMECOMING
2023
Time Frame:
3 Months
I was the lead designer responsible for developing the complete branding
for the Cornerstone Community Church Youth Ministry 2023 Camp.
The goal was to create a cohesive and meaningful visual identity that
captured the core theme and vision of the camp, resonating with the youth.
Stage 01: Invitation Home
AKA camp registration launch!
Publicity Reach:
300 Youths
What does Home mean to You? 🏡
We created a letterbox for Youths to contribute their opinions and thoughts. An important aspect of Participatory Design to build community and a sense of belonging to the camp.
Stage 02: What is Home?
A Mini Experiential Installation
We created a space that replicated a cozy home, complete with a hanger displaying letters written by the youth, an old-school dining table, and a couch. Allowing participants to experience the camp's theme in a more personal and experiential way.
Merch (T-Shirt)
Stage 03: Welcome Home!
Camp Homecoming DDAY!
Thank you to the ones who showed me what it means to design with heart <3
The ones who will always saying yes with no hesitation or doubt.
Design Team:
Melody Chong
Jochebed Chong
Sheryl Tan
Hannah Pang
Justin Ong
First MeetingLast Meeting