CAMP HOMECOMING

2023

Time Frame:
3 Months 

I was the lead designer responsible for developing the complete branding
for the Cornerstone Community Church Youth Ministry 2023 Camp.
The goal was to create a cohesive and meaningful visual identity that
captured the core theme and vision of the camp, resonating with the youth.



Stage 01: Invitation Home
AKA camp registration launch!


Publicity Reach:
300 Youths


What does Home mean to You? 🏡

We created a letterbox for Youths to contribute their opinions and thoughts. An important aspect of Participatory Design to build community and a sense of belonging to the camp.


Stage 02: What is Home?
A Mini Experiential Installation






We created a space that replicated a cozy home, complete with a hanger displaying letters written by the youth, an old-school dining table, and a couch. Allowing participants to experience the camp's theme in a more personal and experiential way.


Merch (T-Shirt) 





Stage 03: Welcome Home!
Camp Homecoming DDAY!





Thank you to the ones who showed me what it means to design with heart <3
The ones who will always saying yes with no hesitation or doubt.

Design Team:
Melody Chong
Jochebed Chong
Sheryl Tan
Hannah Pang
Justin Ong


First Meeting
Last Meeting